Rach Khoo

Contact

Rach Khoo

Contact

Rach Khoo

Contact

MELBOURNE-BASED DESIGNER, CRAFTING EXPERIENCES THAT BRIDGE BUSINESS, TECHNOLOGY AND USER NEEDS — USUALLY WITH AN OAT LATTE IN HAND AND MY DOG NEARBY.

MELBOURNE-BASED DESIGNER, CRAFTING EXPERIENCES THAT BRIDGE BUSINESS, TECHNOLOGY AND USER NEEDS — USUALLY WITH AN OAT LATTE IN HAND AND MY DOG NEARBY.

MELBOURNE-BASED DESIGNER, CRAFTING EXPERIENCES THAT BRIDGE BUSINESS, TECHNOLOGY AND USER NEEDS — USUALLY WITH AN OAT LATTE IN HAND AND MY DOG NEARBY.

( featured work )
These selected projects reflect my passion for blending strategy with creativity — solving real problems through actionable insights, thoughtful design and impactful storytelling.

( more case studies on the way 👀 )

( about me )

Hello there
I’m Rach Khoo 👋

I like to say my design career started in Year 2 when I won a colouring contest. Since then, I’ve discovered that design is so much more than making things look beautiful.
While I enjoy playing with design tools and keeping up with trends, what I truly love is the feeling that comes with making things simple and easy for the everyday person.
These days, my desk is plastered with sticky notes, my coffee’s usually gone cold and my dog’s snoring beside me — all signs I’m lost in work I love and I wouldn't have it any other way.
( skills )

Strategic. Experience. Product. Designing across the full spectrum — from building products people use to strategic experience design that connects people, business and technology. Since 2019, I've built these skills and continue to refine them as technologies rapidly evolve.

Strategic. Experience. Product. Designing across the full spectrum — from building products people use to strategic experience design that connects people, business and technology. Since 2019, I've built these skills and continue to refine them as technologies rapidly evolve.

Strategic. Experience. Product. Designing across the full spectrum — from building products people use to strategic experience design that connects people, business and technology. Since 2019, I've built these skills and continue to refine them as technologies rapidly evolve.

Strategic Design

The "Why"

Before diving into solutions, I use research to align business priorities, organisational context and user needs. Through discovery, I translate challenges into actionable opportunities backed by evidence. By facilitating workshops and collaborating with experts and leadership across the business, I ensure problems are framed clearly and strategy is shaped around real insights.

Strategic Design

The "Why"

Before diving into solutions, I use research to align business priorities, organisational context and user needs. Through discovery, I translate challenges into actionable opportunities backed by evidence. By facilitating workshops and collaborating with experts and leadership across the business, I ensure problems are framed clearly and strategy is shaped around real insights.

Strategic Design

The "Why"

Before diving into solutions, I use research to align business priorities, organisational context and user needs. Through discovery, I translate challenges into actionable opportunities backed by evidence. By facilitating workshops and collaborating with experts and leadership across the business, I ensure problems are framed clearly and strategy is shaped around real insights.

Experience Design

The "How It Feels"

Designing end-to-end experiences across multiple touchpoints, mapping current vs future journeys, researching user sentiments and testing high-fidelity prototypes within the ecosystem to ensure every interaction is intentional and thoughtfully designed beyond just the core solution. Great experiences go beyond pixels; they’re about creating confidence, clarity and a feeling of ease as people navigate a solution.

Experience Design

The "How It Feels"

Designing end-to-end experiences across multiple touchpoints, mapping current vs future journeys, researching user sentiments and testing high-fidelity prototypes within the ecosystem to ensure every interaction is intentional and thoughtfully designed beyond just the core solution. Great experiences go beyond pixels; they’re about creating confidence, clarity and a feeling of ease as people navigate a solution.

Experience Design

The "How It Feels"

Designing end-to-end experiences across multiple touchpoints, mapping current vs future journeys, researching user sentiments and testing high-fidelity prototypes within the ecosystem to ensure every interaction is intentional and thoughtfully designed beyond just the core solution. Great experiences go beyond pixels; they’re about creating confidence, clarity and a feeling of ease as people navigate a solution.

Product Design

The "How It Works"

Bringing designs to life through developer-ready prototypes, applying expertise in WCAG accessibility, plain English, usability best practices and front-end awareness (HTML/CSS/API integration) to deliver inclusive, compliant and technically feasible solutions. Designing for multiple user types, I conduct audits, map conditional logic and develop tailored flows to ensure the experience worked seamlessly across diverse needs.

Product Design

The "How It Works"

Bringing designs to life through developer-ready prototypes, applying expertise in WCAG accessibility, plain English, usability best practices and front-end awareness (HTML/CSS/API integration) to deliver inclusive, compliant and technically feasible solutions. Designing for multiple user types, I conduct audits, map conditional logic and develop tailored flows to ensure the experience worked seamlessly across diverse needs.

Product Design

The "How It Works"

Bringing designs to life through developer-ready prototypes, applying expertise in WCAG accessibility, plain English, usability best practices and front-end awareness (HTML/CSS/API integration) to deliver inclusive, compliant and technically feasible solutions. Designing for multiple user types, I conduct audits, map conditional logic and develop tailored flows to ensure the experience worked seamlessly across diverse needs.

What sets me apart.

I bring energy and empathy to my work. Often the solo designer on projects, I’ve learnt to quickly build trust and relationships with stakeholders to get things moving in the right direction. I know design isn’t just about end-users… it’s also about aligning business, developer and policy needs so the solution works for everyone. My strength is in creating that alignment. Strong relationships have been the key to every successful project I’ve delivered.
What design principles I value most.

I really resonate with the principles of transparency and consistency. Transparency builds trust by being honest with users; it creates credibility and fosters a stronger, more genuine connection with the brand. Then, Consistency ensures that users have a cohesive experience across every touchpoint; without it, things can quickly feel disjointed or confusing.
Why I love design.

For me, design is all about growth. I’ve always loved Tim Brown’s quote: “fail early to succeed sooner.” Design encourages you to start somewhere, to create within constraints and put pen to paper. Perfectionism might creep in, but the faster you’re willing to fail, the faster you learn and the sooner you create something meaningful. That’s what I love about design: it embraces failure as a powerful tool for learning.